What Did Amazon Do This Week?
Amazon steps into the nuclear power industry with $500M investment in small modular reactors. The question remains—can tech giants truly shape the future of energy? Story count: +110
AMAZON GOES NUCLEAR (LITERALLY)
In the same week Amazon cosied up to Databricks (AI chip maker), and told non-office lovers to quit, Amazon made waves in the nuclear energy space with its $500 million investment in small modular reactors (SMRs) through X-energy. It’s part of a larger move to power Amazon Web Services (AWS) data centres while aiming for net-zero carbon emissions by 2040. The development isn’t just about solving Amazon’s power needs; it represents a broader tech race to secure clean, reliable energy in the face of growing AI and cloud computing demands.
Let’s get one thing straight: Amazon is not alone here. Both Microsoft and Google have announced similar plans, and the competition to secure next-gen nuclear tech is intense as are nuclear stock prices (OpenAI’s Sam Altman will be especially happy). Amazon’s bold move is in response to mounting pressure to fuel its data centres, which are energy-guzzling beasts. Amazon’s investment in X-energy (pre-money equity value was revised to $1.8 billion in June 2023) will develop SMRs across the U.S., including Virginia and Washington state, aiming to bring 5 gigawatts of nuclear capacity online by 2039. The modular nature of these reactors offers flexibility and scalability—two key advantages for a company like Amazon, whose energy demands are anything but predictable.
A crucial aspect of the deal is that Amazon isn’t just pledging to buy the energy; it’s investing directly in the development of these reactors. The move sets the company apart from typical power purchase agreements (PPAs), where the focus is solely on securing future energy without engaging in the actual production process. Amazon is putting its money where its mouth is, aiming to build a scalable, replicable energy solution that could change how we think about nuclear power in the tech industry.
But the stakes are high - it’s nuclear power after all. Nuclear energy remains controversial on a lot of fronts—costs, regulatory hurdles, and public perception are just the tip of the iceberg. Amazon’s move could be seen as a massive bet on a technology that hasn’t yet proven it can be delivered at scale. SMRs are touted as safer and more efficient, but they haven’t been deployed on a commercial scale like traditional nuclear reactors. Amazon, along with X-energy and Dominion Energy, is essentially trying to crack that nut.
The tech world is frothing at the mouth about the implications of Amazon’s decision. AI, quantum computing, and other emerging technologies are accelerating power demands, and traditional renewables like solar and wind alone may not be enough. That’s where nuclear—often overlooked—comes in as a potential game-changer for energy reliability. SMRs could be pivotal in keeping data centres running smoothly without the disruptions we’ve seen in grids strained by extreme weather or supply chain issues. But can Amazon’s deep pockets overcome the challenges that have long plagued nuclear innovation?
The ramifications go beyond AWS. If this initiative is successful, we could see a ripple effect where Amazon’s energy strategy influences other sectors, from logistics to electric vehicles. Imagine Amazon powering its fleet of electric delivery trucks using its own nuclear reactors—this is no longer far-fetched.
SO WHAT?
Amazon’s $500M investment in SMRs is more than a play for stable energy—it’s a strategy that could impact every layer of its business. For Sellers, this could mean lower operational costs and more efficient logistics. Stable, low-cost, and carbon-free energy reduces the risk of supply chain disruptions, making Amazon a more reliable partner for merchants. The savings from reduced energy costs could potentially translate into lower platform fees or expanded seller services, boosting Amazon’s appeal as an e-commerce giant. Equally, Amazon could just pass the costs on.
On the AI front, this is a pivotal move. As AI workloads continue to surge, especially with generative models and cloud computing, Amazon’s demand for power grows exponentially. Securing nuclear energy allows Amazon to scale AI operations without the energy constraints that could stifle growth. The move positions Amazon keeping up of competitors like Google and Microsoft, ensuring that AWS can handle the massive energy demands of AI infrastructure while attempting to stay as carbon-neutral as possible. The move cements Amazon as a leader in both cloud services and green energy, giving it a competitive edge in attracting enterprise clients who prioritise sustainability (or at least talk a good game in that arena).
Long-term, Amazon is future-proofing itself. As governments push for stricter carbon regulations and the global energy crisis deepens, Amazon’s investment in nuclear power could shield it from regulatory pressures (equally it could increase pressures), but it will certainly protect the company from energy shortages. The move positions Amazon as a leader not just in tech, but in sustainable energy innovation. However, the risks are substantial. Public skepticism toward nuclear energy, potential delays in deploying SMRs, and regulatory scrutiny could turn this into a high-stakes gamble. A failure here could damage Amazon’s brand and raise questions about the viability of tech-driven nuclear energy solutions.
Amazon’s nuclear pivot represents a strategic bet to secure its energy future, supercharge its AI ambitions, and maintain its grip on global e-commerce and cloud dominance. But the move could be a liability if the public mood on nuclear cools/polarises or political/tech challenges get in the way of progress. While a lot of money, $500m is peanuts for Amazon, so expect this to be the start of many top ups or a full company purchase.
COMPANY ↓
CEO, board of directors, HQ, global offices, investor relations, annual reports, financial statements, legal, public policy, CSR, ESG, corporate culture, ethics, risk management, strategic partnerships, leadership, structure +
AWS CEO, Matt Garman, said employees unhappy with the 5-day office mandate could leave. /CNBC
Amazon invested more than $500 million in small modular reactors. /CNBC
Amazon streamlined its mishmash of grocery and pharmacy brands. /The Information
Amazon employees publicly complained about work culture on LinkedIn. /Bloomberg
Amazon will webcast its third-quarter 2024 financial results conference call Oct 31. /Amazon
Amazon expanded European reverse logistics facilities to extend the life of its data center equipment. /Amazon EU
Amazon revealed its social mobility employer index results for 2024. /Amazon UK
Amazon and Woodside planned $20 billion in investments in Mexico. /Bloomberg
CONTENT ↓
Prime Video, Amazon Studios, Music, Audible, Twitch, Goodreads, Prime Gaming, Appstore, Books, Wondary, Esports, MGM, Freevee, IMDb +
Amazon Prime Video expanded ads to Brazil, India, Japan, and New Zealand. /Variety
Amazon revealed the voice cast for “Secret Level,” including Kevin Hart, Keanu Reeves, and Arnold Schwarzenegger. /Variety
Dwayne Johnson’s “Red One” secured a theatrical release in China. /Variety
Amazon reported viewership figures for Thursday Night Football and Rings of Power. /Variety
Amazon premiered the first teaser and announced the premiere date for “Invincible” season 3. /Variety
Amazon announced “Eventing,” a new TV series based on horseback riding romance novels. /Variety
Amazon revealed the release date for the Megan Thee Stallion documentary on Prime Video. /Variety
Amazon Prime Video confirmed there will be a live election night special hosted by Brian Williams. /WSJ
Tyler Perry and Tika Sumpter teamed up for the romantic comedy “Sisters in Italy” at Amazon MGM. /Deadline
Season 2 of “Mr. & Mrs. Smith” will have new cast (Billie Eilish rumoured). /Deadline
The “God of War” series saw executive producers depart, with new writers joining the project. /Deadline
“Citadel: Diana” broke ratings records in Italy. /Deadline
Jennifer Westfeldt’s “The Sweet Spot” was acquired by Amazon MGM Studios. /Deadline
Amazon Prime Video Australia produced a local version of “The Office”. /Hollywood Reporter
TECHNOLOGY ↓
Alexa, Ads, FIRE TV, Echo, Kindle, A9, AWS, Just Walk Out, Silk, Rekognition, Eero, Ring, Pay, Amazon Air, Prime Air, Aurora, Redshift +
AWS made 52 announcements this week. /AWS
Amazon’s announced its AI generator tool will now create audio ads. /Adweek
Amazon pitched merchants on using AI to enhance their advertising creativity. /Bloomberg
Amazon DSP launched next-generation ad tech for full-funnel reach and performance. /Amazon
Amazon Ads unveiled new optimisation and measurement solutions for full-funnel performance. /ChannelX
Amazon struck an AI chip deal with Databricks to narrow the gap with Nvidia. /CNBC
Amazon enhanced repository-level code completion using selective retrieval. /Amazon
Amazon announced availability of Conversational Builder for Amazon Bedrock Agents. /AWS
Amazon announced the first Kindle with a colour screen for $279. /CNBC
Amazon unveiled the 12th generation Kindle Paperwhite. /The Verge
Amazon discontinued the Kindle Oasis with physical buttons. /The Verge
Amazon confirmed that Nvidia-based systems wouldn’t be available until 2025. /Bloomberg
Amazon updated the Kindle Scribe notebook specs. /The Verge
Amazon introduced the Fire TV Stick HD. /Fire TV Blog
RETAIL ↓
Amazon.com, Marketplace, Amazon Prime, Amazon Go, Whole Foods, Fresh, Pantry, Souq, Treasure Truck, private label, Pillpack, Pharmacy, Prime Now, BodyLabs, delivery, logistics +
Amazon revealed that 175 million customers use passkeys to log in. /Bleeping Computer
Amazon tested a new product search results feature that showed seller ratings. /Modern Retail
Amazon announced reimbursement changes for FBA in Europe. /ChannelX
Amazon implemented a longer return period for the holiday season. /Ecommerce News
MISC ↓
Charity, warehouses, energy, scandals, space, profiles, industrial action, Jeff Bezos, MacKenzie Scott +
The UK regulator published its full decision on the Amazon-Anthropic merger inquiry. /Proactive Investors
Amazon faced boycotts after executive Ruba Borno wore a Palestinian flag necklace. /Evening Standard
MacKenzie Scott donated $5 million to the Ghetto Film School. /Variety
LINKS ↓
POVs, data, nuggets, books, analysis, competitor info, industry info, reports, insights +
The FTC targeted subscription traps with a “click-to-cancel” rule. /Reuters
Google explored using AI and nuclear power to bolster its energy infrastructure. /WSJ
Amazon is delivering fewer moonshots, but reducing costs under Andy Jassy. /Bloomberg
MorphCostumes grew their sales by 26% using Amazon ads. /ChannelX
eBay tweaked its Amazon Prime-like program in Germany. /EcommerceBytes
Filmmakers expressed concerns over AI’s role in the creative industry. /Wired
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